Today's business environment has changed dramatically over the past 10 years, which can be a tough task for sales. Just being aggressive will not cut it anymore. Only sales skills are not enough to compete when so many new products and services become everyday goods. Consumers today are smart. You must clearly separate your business from the competition and guide each of your prospects and customers to think: "I should be a complete idiot for business with anyone else … regardless of the price." They buy the best deals and it seems that everyone wants more than what they paid for. Every industry, whether online or offline, needs the most modern and efficient marketing tool that attracts all types of consumers.
Holiday and Travel Incentives are one of the most powerful methods of attracting business, retaining a profitable clientele, increasing profits, increasing product awareness, and improving employee productivity. The companies that used the vacation incentive in their marketing and promotions saw at least 30% increase their sales on both sides of the buying and selling cycle. Businesses of all sizes and virtually any type of retail, wholesale, manufacturing, internet, services, distributors or direct sales will benefit from the incentive travel program.
Why use incentives?
· Knowledgeable and thoughtful employees account for 80% of reasons why consumers feel satisfied, according to PNC Bank Corp.
· Less than one in four American workers are working with full potential; half of all workers seek nothing more than directly, and 75% of employees say they could be more effective in their work, according to the Public Debate Forum.
· 70% of unsatisfied customers abandon sellers due to poor service,
· Increasing customer retention by 5% can increase customer lifetime profit by 75%, according to Frederick Reichheld's loyalty effect.
· Remuneration and retention efforts can produce huge dollar returns. "That's what the Incorporating Association found in the 2003 poll that required hundreds of companies using incentive travel promotions." Does promoting travel improve sales productivity and how much? "
What can we then conclude from these research results? They are trusted buyers, and productive employees are the foundation of successful business. But continuous retention and motivation of people can be a tough challenge. Vacation incentives, a proven motivator, will achieve this goal.
Are your incentives changing?
Today's business environment requires a new kind of incentive program. Many companies have already discovered that the standard incentives from just a few years ago simply do not go with customers as well as workers in our ever-changing economy. Your choice of incentives needs to be greatly appealing to the wishes or desires of your clients and employees to measure and get the results you are looking for.
Hundreds of promotional companies offer incentive programs that are designed to trigger an emotional response and motivate people to take a positive action. This is apparent from industrial surveys of companies that use incentives for travel to be the most appealing incentive in which everyone wins. Your sellers will close more sales, your customers will enjoy an exciting vacation experience, and your business will increase your earnings.
– The trip is considered the most effective reward.
on the poll results conducted by CMI, 58% say the trip is more efficient than cash or goods. Respondents consider traveling the most effective reward.
In addition, in a recent survey by American workers, 85% stated that they were motivated by incentives for travel visits
There is nothing to overcome the long-term journey
In 2003, the 2003 encouraging federation's 2003 research encourages students to think of travel and goods rewards longer than cash payments, namely, 69% agrees with this statement (Copyright IPC)
Porterfield added, "When people spend their money, it is gone. But the acknowledgment that comes from our stimulus trails lives on. "
-Train has universal appeal and high perceived value, USA Today, according to a recent survey, said that" 93% prefer to travel through other incentives. "That's because is a vacation trip something that some or more people could not get on their own.
-Working is desirable.
Another question asked about Wirthlin Worldwide Research 2003 was "Let's assume your employer wants to reward what you would considered the most successful?
88% – pointing to the route they plan and bring with their companion to the destination of their choice
5% – indicate the planned trip for them and the accompanying choice with their associates
5% for them and their associates
-Travel has a promotional value
A more exciting and unforgettable program can be built by traveling by you Can cash.
Is the incentive for a journey?
According to 2003 (Incentive Magazine)
Where can I use a travel incentive?
Where can I use the incentive for travel? ] Sales incentives – to increase sales
In a special report by Promo Magazine in May 1998, LifeUSA attracted new agents and posted sales to abandon sales of its annual year program of incentives for financial support for an inclusive campaign that has made goods and travel. According to the program's conclusion, policy entry exceeded the initial goal of LifeUSA by 700%. There were 10,000 certificates issued, which is twice as big as planned for the company. (Copyright IMA)
Employee incentives – motivate, retain, and reward loyal and efficient employees
A small merchandise in Maryland, the Target Appliance, used the incentive to travel. "Five years ago, we introduced our first incentive to travel for salespersons," says President Daryl Gamerman, "and since then we only lost staff for retirement. I never have trouble with our dealers who are not working hard or
Loyalties buyers – to build loyalty and customer trust
The Garco Building Systems program for garbage builders offered travel awards for individuals. The program five years ago, Garco experienced a growth of 15 to 25%, compared to the industry standard of 2-3 %, and in 2000 the company grew to 37%, while it was impossible to accurately measure the role the Builders Program was playing, "no doubt it helps build customer loyalty," says Loomis.
Incentive Referrals – Develop Contacts or Promote Recommendations
Purchase Subsidies – Increase your Cash Flow and Get Money In Advance
Subscribe for a Service Contract for the Year in the day, you will receive free accommodation for 7 days and 6 nights in the destination of your choice. & # 39; is an example of how incentives can be used to increase sales.
Members of Perksa – Sell new accounts or ship members.
Join our golf club now and we'll send you and visit Las Vegas with a plane and hotel for free!
"We will also send you escorts for free 3 days / 2 nights in more than 30 destinations when you open a check or savings account with us."
Encourage a response or questioning a product or service. 19659002] Send us a questionnaire, we'll send you a Orlando Escort near Disney's free hotel & plane! & # 39;
We'll give you a free 3-day / 2 night rest in Orland when you test all the new 2002 Honda Hybrid.
Set Up Meetings
Consumer Promotions / Users
Money Promotion for
Money as a motivator is considered a reward for the unemployed and is widely used. Every human behavior seems to come from one of the two hemispheres of the brain: the left, thinking rationally, linearly; or right, which works in terms of images, emotions and feelings. When companies offer money as a motivator, they are dealing with the problems of success from the rational left brain. Thrifty awards, however, are often more motivating because they address the right side of the brain. (Copyright IMA)
In a survey conducted by Wirthlin Worldwide Research, the question "How did you spend the last cash prize?" he asked.
The following results were collected:
29% – Accounts
18% – I can not remember
15% – Never received cash
11% – Gifts for family
11% – Household items  11% – Savings
Although its value is specific and even though it could be used to buy a lifestyle award, it is likely that cash will be billed or deposited into a current account where it will appear soon. ceases to exist. With the collapse of the cash prize, the memory of his origin leaves no trace of psychological branding.
Joe Devlin from Mitsubishi Fusco Truck of America Inc. quoted: "Money goes straight into the pockets of people and they need to supplement their pay, but our travels give us a competitive advantage. They are a great part of the way we motivate a retailer who has the opportunity to sell more than one product." In 1994, Goodyear Tire & Rubber sponsored an incentive campaign to improve tire sales. Two groups were formed; one is offered a prize money, and the other is the same price for products and travel awards. The group receiving prizes for life and travel surpassed the cash prize pool by almost 50%. It was the first documented proof that cash as a motivator was not as effective as a trip or commodity. (Copyright IMA)
Using non-cash incentives such as a trip will differentiate the company's campaign from the financial compensation package. Programs do not become the expected part of the employee's income. The surveys conducted by the Incentive Association show that organizations use incentive travel as they create lasting memories for participants and generate positive voices throughout the organization. Since they have no impact on remuneration, it is easier to use incentives as needed without generating the impression that people get a paycheck when no program is in stock.
Credit Card Companies
Non-Profit Organizations (Fundraising, etc.)
And More … The Impact of Incentive travel to their business.